AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps in the Netherlands Q4 2021
Discover the performance trends of the top 5 beauty retail apps in the Netherlands during the fourth quarter of 2021, based on data from Sensor Tower.
In the fourth quarter of 2021, the top 5 beauty retail apps in the Netherlands showed diverse trends in weekly downloads and active users. Below, we explore the performance of each app in detail, with data sourced from Sensor Tower.
Parfumerie Douglas experienced a notable increase in weekly downloads mid-quarter, peaking at approximately 9.3K in the week of December 13. Active users followed a similar upward trend, reaching around 26.9K in the same week, before tapering off to 23.8K by the end of December.
Rituals Home & Body Cosmetics maintained a steady upward trend in both downloads and active users. Weekly downloads peaked at about 5.6K in the week of December 20, while active users increased to approximately 22.2K during the same period.
ICI PARIS XL – Beauty saw a significant spike in downloads during the week of November 22, reaching nearly 7K. Active users mirrored this trend, peaking at around 19.9K in the same week, and then stabilizing around 15.8K by the end of the quarter.
Etos had a consistent performance with weekly downloads peaking at 3.1K in the week of November 1. Active users also showed a gradual increase, with a high of approximately 10.3K in the week of December 20.
LOOKFANTASTIC: Beauty & Makeup showed moderate growth in downloads, peaking at around 1.4K in the week of November 15. Active users followed a similar pattern, reaching a high of about 6.1K in the week of December 6, before declining to 3.8K by the end of December.
These insights provide a snapshot of the performance of leading beauty retail apps in the Netherlands during Q4 2021. For more detailed data and analysis, visit Sensor Tower.
